Where fandom starts

Marketing that feels like conversation, not a campaign

REDDIT MARKETING

Make your game the next big thing on Reddit.

The bread and butter of ExWord. We run comprehensive Reddit campaigns designed to fit any situation - a Demo launch, EA update, a 1.0 launch, a Kickstarter campaign, or a long, sustained presence and traction building. After over 100 campaigns, we can proudly say that we’ve done almost all feasible things on Reddit and have the tools and knowledge to put any game in the spotlight. The chances are - if you're a Reddit user, you've come across at least a few of our posts. If not, sit back and enjoy the ride - we’ll make sure you enjoy it.

Good for you if…

You know Reddit matters for your game, but you don’t have the time or the knowledge to do it properly.

Example deliverables:

  • Full Reddit organic sentiment analysis
  • Game & genre mention and context tracking
  • Regular viral and semi-viral Reddit posts
  • AMAs, giveaways, and other high-traction events
  • Brand account guidelines and tone of voice
  • Strategic Reddit comment placement for maximum visibility
Reddit Operations Visual
COMMUNITY MANAGEMENT

Turn your community into a world players want to live in.

We help studios build, launch, and maintain communities that feel like home for their players. Our gamers-first approach plays a huge role in understanding how players function and what their expectations are when it comes to finding their virtual safe space. This is why we build communities that players actually want to be an active part of and feel welcomed in - rather than the ones they mute right after joining and leave on their long list of servers never to be opened again.

Good for you if…

You have a community, but it feels more like a quiet lobby than a buzzing hub - or you’re thinking about building one from scratch.

Example deliverables:

  • Server setup or restructuring
  • Community guidelines and role systems
  • Event concepts (playtests, Q&As, “ask the dev” sessions)
  • Ongoing engagement calendars and mod playbooks
  • Regular support & player behavior analysis
Community Management Visual
YOUTUBE COMMENT MARKETING

Put your game in front of the players actively searching for such games.

Have you ever thought about how impactful a thoughtful, well-placed YouTube comment can be for your game? Probably not, but our experience shows that sometimes, players often discover games from the comments below the video rather than the video itself. Our approach capitalizes on this and ensures that you, as the developer, are well-represented in any relevant video or thread. This secures visibility, presence, and sustained organic traction with regular viral comment eruptions leading to your game becoming a new trending topic.

Oh, and creators will find out about your game, organically!

Good for you if…

You want to secure mainstream YouTube visibility for your game with sustained organic traction

Example deliverables:

  • Strategic YouTube comment placement for maximum visibility
  • Game & genre mention and context tracking
  • Brand account guidelines and tone of voice
  • High-value interactions with content creators & influencers
  • Post-campaign performance recap
YouTube Marketing Visual
TikTok Campaigns

Engaging videos that make players stop and watch

Our videos are crafted to convey the soul of your game while keeping the viewer engaged and stuck to their screen. Whether it’s feature showcase, dev-log style content, meme formats, or creator-led clips, we deliver content that resonates.

We focus on authenticity, pacing, and narrative hooks that reflect the personality of your studio and the essence of your gameplay. By combining data-driven insight with creative flair, we help your game find its audience organically and turn scrolls into wishlists.

Good for you if…

You know your game belongs on TikTok but don’t want to become a full-time creator to make it happen.

Example deliverables:

  • Content and hook concepts
  • Posting schedule and format strategy
  • Short-form and long-form videos
  • Creator sourcing for TikTok-native talent
  • Performance tracking and iteration recommendations
TikTok Campaigns Visual
CREATOR PARTNERSHIPS

Build a circle of creators who actually care.

Instead of chasing one-off sponsorships, we help you build a network of creators who stay with your game over time. We map who makes sense for your genre, handle outreach and relationship management, and design ways to keep them excited to come back.

Influencers are the gateway to your game’s mainstream success. You’ve probably seen it many times - a niche game gets covered by an established influencer, and suddenly everyone’s talking about it. Sales skyrocket, players love it, and media outlets race to cover it. We don’t leave this to chance - instead, we build networks of creators whose content will elevate your game and secure the spotlight.

Good for you if…

You’d rather have 20 genuinely invested creators than one big channel that never mentions you again.

Example deliverables:

  • Tiered influencer strategy (relevancy, size, and activity)
  • Creative campaign development and execution
  • Performance tracking and ROI analysis
  • Long-term partnership building
Influencer Visual

Not sure where to start?

Tell us where your game is right now,
and we’ll create a custom strategy for you.

Talk to us about your game