ExWord is an organic marketing studio. We help games, software, and products find their way into conversations naturally, with every campaign being built from scratch for the product and the audience, right down to the specific moment it's happening in.

Our journey started in 2022 from a belief that there are smarter ways to promote a game or a brand than burning money in the same crowded channels where everyone else is fighting to get noticed. Reddit was a perfect platform for that, alongside Discord - and we've built quite a presence there.

Since then, we've helped over 100 gaming studios and brands find their voice on Reddit. This was achieved through 4 key elements - becoming an organic extension of a company/brand, genuinely connecting with the vision and values, understanding every bit of the product, and being able to view the product through the lens of a user. Because when you truly understand what a brand stands for and what its audience cares about, you can create content that makes people stop, pay attention, and genuinely appreciate what you're building, and that content leads to results.

This is the foundation everything else at ExWord stands on - influencer campaigns, YouTube marketing, TikTok channel growth, Discord community management, and brand building. Instead of competing in expensive spaces where everyone is shouting over each other and people already have their guard up, we design out-of-the-box strategies and focus on the places where your audience spends their downtime; where they go to unwind, learn, and talk about the things they care about - and where they're actually open to discovering something new.

We've helped our clients reach over 200 million players and users, contributed to more than 10 million game copies sold and over 2 million downloads, and worked with 90+ studios and brands worldwide, 80+ of them game projects, the rest from SaaS, software, and other spaces.